SR Trade Center
The flagship company of the group — a leading wholesale and retail distributor based in Pokhara, with operations serving the entire Gandaki Province.
SR Trade Center is a leading wholesale and retail distribution house headquartered in Pokhara, serving all eight districts of Gandaki Province with an annual turnover exceeding NPR 65 Crore.

The S.R. Group began in 2068 B.S. with SR Trade Center, Pokhara. Through reliability, strong supplier relationships and disciplined expansion, it has grown into a multi-company enterprise across wholesale and retail.
The group has company capital of NPR 2 Crore, a team of 30–50 professionals, and a network covering all of Gandaki Province — Kaski, Tanahun, Syangja, Parbat, Myagdi, Mustang, Manang and Baglung.
We bank with Nabil Bank, Rastriya Banijya Bank, Everest Bank, Kumari Bank and Machhapuchhre Bank, digital payments via FonePay, and build supplier partnerships at trade fairs across Asia, Europe and beyond.
Three companies, one standard — reliability in every transaction.
The flagship company of the group — a leading wholesale and retail distributor based in Pokhara, with operations serving the entire Gandaki Province.
“Everyone's Shopping Station” — our modern mart at Gharipatan, Pokhara-17: daily-necessities wholesale and retail under one roof — groceries, food & beverage, personal care, household essentials, baby care, LP gas, and a dedicated liquor section with local and imported brands.
The newest company of the group, carrying the Trade Center's distribution business forward in corporate form as operations continue to expand.
SR Trade Center is the official distributor of two iconic Nepali spirit brands. We hold the exclusive distributorship for Kaski District of Khukri Rum — produced by The Nepal Distilleries Pvt. Ltd., a proud Nepali brand since 1959 — and we are also the official dealer of NUDE Superior Vodka, the charcoal-filtered “Spirit of Nepal”.
Through these partnerships, we ensure genuine products reach retailers reliably across our regional network.
Khukri Rum — khukrirum.com ↗NUDE Vodka — nudevodka.com ↗
From our base in Pokhara, our distribution network serves retailers across all eight districts of Gandaki Province:
Financial partnerships — we bank with Nepal's leading institutions and accept digital payments through FonePay:
Nabil Bank
Rastriya Banijya Bank
Everest Bank
Kumari Bank
Machhapuchhre Bank
FonePay — Payment PartnerThe people behind S.R. Group's service across Gandaki Province.



Through S.R. Trade Center and the Rotary Club of Gandaki, we support the communities that support us.
Free eye treatment camps and blood donation programs, organized with the Nepal Voluntary Blood Donors' Society, Kaski.
Distributing essential stationery and learning materials to schoolchildren in rural villages of Kaski District.
Active membership of the Rotary Club of Gandaki (since 2018) and the Pokhara Chamber of Commerce & Industry (since 2019).
For distribution enquiries, dealership and business partnerships — reach out directly.